Green Bay reveals master plan for area around Lambeau Field

posted Jan. 11, 2017 12:19 a.m. | updated Jan. 11, 2017 12:19 a.m. (CDT)
email article print
font size - +
by / Associated Press

GREEN BAY — As the Green Bay Packers work on building Titletown District adjacent to Lambeau Field, plans are being laid for developing the other side of the stadium.

Businesses in the 90-acre area have been working with city planners over the last several months to come up with the district’s new master plan for the project, which is being called the Legends District, WLUK-TV in Green Bay reported. It outlines a vision of converting a once industrial area to heavy commercial and mixed-use development, including residential.

The city’s economic development director, Kevin Vonck, said that housing, such as town houses and apartments, have the potential to compliment the neighborhood.

The plans call for new buildings that could be as tall as seven stories, but smaller infrastructure projects are first on the agenda.

“So really working on implementing wide sidewalks, lighting, good signage, really to help that circulation so you do have a good district,” said Vonck.

The plans also call for three public plazas.

The goal of the project is for the areas to bring in more residents from the northern neighborhood and people visiting Lambeau Field and the Resch Center.

“You picture people sort of congregating or gathering in some sort of pavilion or plaza and then maybe they want to come and get a drink at a brewery or go grab something to eat,” said Amanda Sharon, owner of Leatherhead Brewing Co.

The city’s redevelopment authority will review the master plan Tuesday. If it’s approved, the master plan will go before City Council next month.