An unlikely meeting in Indianapolis, Ind., three years ago has spawned three new sauces to be marketed by an Eau Claire mustard producer in conjunction with the world’s top-ranked competitive eater.
Officials with Silver Spring Foods and Joey Chestnut announced today they have partnered to create and sell a Coney Island sauce and two mustards under the Joey Chestnut select brand.
“I love mustard and this is a real quality product I am happy to put my name behind,” Chestnut said during a visit to unveil the products at the Silver Spring facility on Eau Claire’s north side.
The 34-year-old Chestnut, of San Jose, Calif., has been among the world’s top-ranked competitive eaters since he defeated eating champion Takeru “Tsunami” Kobayashi in 2007 at the nationally famous Nathan’s Hot Dog Eating Contest in New York. Since then he has won many other speed-eating contests and currently is ranked first in the world by Major League Eating.
Three years ago Chestnut and Silver Springs President Robert Roemer met at a downtown Indianapolis restaurant after attending the University of Wisconsin Badgers victory over the Kentucky Wildcats in the semifinals of the 2015 NCAA men’s college basketball championship.
“I was there celebrating with my brother and then I met Joey,” Roemer recalled. “We hit it off and stayed in touch afterward.”
The duo subsequently hatched the idea to develop a line of sauces and worked with Silver Springs staff to devise recipes to match Chestnut’s wishes for the products. They worked on and off for about two years before finalizing sauces that were bottled for the first time on Monday.
Read more about Chestnut and the sauces he helped develop in Tuesday’s Leader-Telegram.