Linda Yaccarino speaks onstage during Seat At The Table on March 23, 2022, in New York City. Yaccarino has been named the new CEO of Twitter.

NBCUniversal advertising chief Linda Yaccarino is taking the helm at Twitter, where she will confront an exodus of marketers who have left the social-media platform since Elon Musk took over.

“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk posted in a tweet Friday after NBCUniversal announced her departure. “Looking forward to working with Linda to transform this platform into X, the everything app.” The billionaire said he will become chief technology officer and executive chairman.

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