Individuals interested in applying to become the 72nd Alice in Dairyland can submit applications until 4:30 p.m. Thursday, Feb. 4.

As one of the most widely recognized communications professionals in Wisconsin agriculture, Alice educates Wisconsin children and adults about the value, economic impact and future of the state’s $88 billion agricultural industry.

Alice cultivates relationships with television, radio and print media outlets throughout the state; writes and delivers speeches at events large and small; and uses social media to tell the stories of Wisconsin agriculture. Additional duties include developing and executing marketing plans, delivering classroom presentations and networking with industry professionals. Alice also must learn and retain information about the diversity of Wisconsin agriculture and be able to tailor that information to educate both urban and rural audiences.

Alice in Dairyland is an honored guest and speaker at many notable Wisconsin events including State Fair, World Dairy Expo, county fairs and dairy breakfasts, conferences and more. Alice manages scores of TV and radio interviews each year and has a daily presence on multiple social media platforms.

Alice in Dairyland applicants should have an interest in Wisconsin agriculture; at least three years of experience, education or training in communications, marketing, education or public relations; and public speaking experience. Applicants must be female, Wisconsin residents and at least 21 years old.

This one-year, full-time contractual position starts June 3. The position holder is headquartered in Madison and travels extensively throughout the state. The annual salary for Alice in Dairyland is $45,000 and includes holiday, vacation and sick leave as well as use of a vehicle for official business. Reimbursement is provided for an individual health insurance premium up to $450 a month, as well as professional travel expenses.

To apply, submit an application form, cover letter, resume and three professional references to the Wisconsin Department of Agriculture, Trade and Consumer Protection. Application materials are available at

Qualified applicants will be invited to a preliminary interview Feb. 15. Top candidates will be required to attend a two-day program briefing and press announcement March 14-15, and the three-day final interview process at which the new Alice will be selected will be May 9-11 in Green County.

For more information, contact Alice in Dairyland Program Director Ti Gauger at 608-224-5115 or