FarmFirst Dairy Cooperative will host Producer Discovery Workshops as part of the cooperative’s 2019 annual meeting Friday, Feb. 22, at the Stoney Creek Hotel and Conference Center in Onalaska.

The meeting will feature topics to help dairy farmers improve their nutrient management practices and better understand the industry’s checkoff organizations efforts to sell more dairy products.

The first workshop kicks off at 1:15 p.m. "Sustainable Practices that Improve the Soil, Protect Watersheds and Increase Your Profits" will feature Joe Bragger, Buffalo County dairy farmer and the first UW-Discovery Farms participant, who will share his personal lessons learned after participating in the UW Discovery Farms program and research studies and how those lesson have improved his farm and his management practices as he focuses on the future.

The second workshop, "Milk Mooo-ves: How the Dairy Checkoff Makes the Most of Your Milk Checkoff Dollars," begins at 2:45 p.m. and features Chad Vincent, CEO from Dairy Farmers of Wisconsin, and Molly Pelzer, chief experience officer from the Midwest Dairy Association. Milk checkoff organizations have been around for decades, but many dairy farmers are unaware of their work to promote and protect dairy’s image among customers. Workshop attendees will learn what creative strategies are being implemented by checkoff organizations as they focus on building markets and promoting dairy while showcasing the passion of dairy farmers.

There is no cost to attend, but attendees must reserve their seat by calling 608-286-1909 by Feb. 15. For more information about the annual meeting, visit