In August, Cargill launched the #putyourherdfirst campaign to support The Great American Milk Drive. More than 65,000 people engaged with the campaign on Facebook and Cargill is extremely proud to announce that all 200 food banks in the Feeding America network will receive 500 servings of milk.
“We received a tremendous amount of support for the HerdFirst campaign, and are very thankful to everyone who helped us reach the goal of 100,000 servings of milk,” sayid Justin Howes, strategic marketing lead for Cargill’s U.S. dairy feed business. “Our dairy farmers work tirelessly to produce high-quality milk, and we are happy to help provide it to families and children in need.”
Each year, 46 million people, including 12 million children, rely on Feeding America food banks for regular access to milk, which is one of the most-requested, but least-donated, items. On average, these food banks are only able to provide the equivalent of less than one gallon of milk per person per year. The Great American Milk Drive was created to help address this specific need, and is the first-of-its-kind national program.
This campaign was also a unique way for Cargill to raise awareness for HerdFirst, a new line of advanced calf and heifer nutrition, while living their mission of nourishing the world, and supporting the industries and communities they serve.