Cheeseboard - DFW

Last year in August, Dairy Farmers of Wisconsin set a new world record for the longest cheeseboard, featuring more than 2 tons of Wisconsin cheeses.

The Dairy Farmers of Wisconsin marketing team took home a gold award for their Wisconsin Cheese brand activation at the 2019 Association of National Advertisers REGGIE Awards competition recently.

Wisconsin Cheese was recognized for superior brand marketing along with some of the biggest brands in the world including Oreo, Coca-Cola, Cheetos and Taco Bell. Their winning campaign was The World’s Longest Cheeseboard experience at South by Southwest in March 2018. The team later made history by officially setting a new Guinness World Records title in August 2018.

Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best marketing campaigns activated by brands and agencies. The Small Budget Campaign category is for Brand Activation campaigns that achieved magic and effectiveness on a tight budget.