The UW-Madison Division of Extension and the Dairy Business Association invite farm managers and owners to explore how business culture influences success during challenging times on Aug. 12 at Rosy-Lane Holsteins near Watertown.

Today’s challenging business environment requires organizations to grow a healthy business culture in order to be successful. While culture may not be something talked about on the farm, your organization’s culture speaks loudly of your business.

Paul Scharfman, president of Specialty Cheese Company Inc. of Reeseville, will describe how a cultural shift in business values influenced the company’s ability to recruit and retain employees.

Jordan Matthews, herdsman, and Daphne Holterman, owner, of Rosy-Lane Holsteins, will also discuss their business culture and how it helps navigate challenging times and defines their farm as an “employer of choice.”

Simon Jette-Nantel, Extension farm management specialist at UW-River Falls, will define what it means to have a healthy business culture. A farmer speaker panel will discuss agriculture labor as well.

There is no charge to attend this program hosted by Rosy-Lane Holsteins, W3855 Ebenezer Drive, Watertown. Registration begins at 9:30 a.m. with introductions by Rosy-Lane Holsteins at 10 a.m. Morning speakers will be followed by lunch and a farmer panel, sponsored by Dairy Business Association and Landmark Cooperative. The program will conclude at 2:30 p.m. An optional farm tour is available at 8:30 a.m.

For more information and to register for the program, contact Jim Versweyveld, UW-Extension Walworth County agriculture educator, at 262-741-4962 or