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About Us

Eau Claire Press Company began with the merger of two daily newspapers and has grown to become a diverse company comprising four divisions. We are proud of our involvement in bringing the news to the Chippewa Valley. Eau Claire Press Company is committed to offering information to the people of the Chippewa Valley and presenting area advertisers with a variety of marketing options. The methods of delivering information have changed dramatically over the years; however, the commitment to deliver accurate local, state and world news has not changed.

The Eau Claire Press Company is owned by Adams Publishing Group, a family-owned community newspaper company based in Minneapolis.  

Leader-Telegram History

Of the dozens of newspapers being printed in Eau Claire in the mid-1800s, two stood the test of time. The newspaper business was fiercely competitive in those days. Many efforts failed; however, the Eau Claire Leader and the Eau Claire Daily Telegram survived.

W. H. Lamb began the Eau Claire Leader in April 1881. At the time, the newspaper had a daily circulation of 300. The Leader was sold to William K. Atkinson in 1885. This morning paper grew to a circulation of 3,000 by 1889. In 1896, the Leader moved into a building at 407 South Barstow Street where it remained until 1912, when the Leader and the Telegram merged. The evening Eau Claire Daily Telegram was started in 1894 by William Irvine of Chippewa Falls. W. P. Welch and A. J. Rich purchased the Telegram in August 1895. Later, W. P. Welch, G. A. Bary and Charles Fiske incorporated the paper into the Telegram Publishing Co.

The Leader and Daily Telegram merged into the Eau Claire Press Company in 1912 under the Company’s first president, C. W. Fiske. The two papers were published from the same building at 405 South Barstow Street until moving to a new and larger facility at 701 South Farwell Street.

Ancestors of the Atkinson and Graaskamp families founded the Eau Claire Press Company and merged the two existing local papers: the Eau Claire Leader and the Daily Telegram. The Company's initial focus centered around the printing and publishing of these two local papers. On June 8, 1970, the two papers were merged into the afternoon Leader-Telegram. 

After 130 years of ownership by the Atkinson and Graaskamp families, APG purchased the Leader-Telegram in June 2018.

The Country Today

Eau Claire Press Company’s rural newspaper, The Country Today, was established in January 1977 and was designed to serve the agribusiness community of west-central Wisconsin. It began as a free-distribution newspaper, and in the summer of 1979 was converted to a paid-circulation publication. Today it is one of Wisconsin’s largest paid-circulation weekly newspapers with distribution throughout Wisconsin, Minnesota, Iowa, Illinois and Michigan. In October 1983, The Country Today expanded to offer statewide coverage. In recent years, the newspaper has developed an online and social media presence that is updated regularly. The content of the paper reflects the diverse interests of a rural population. In addition to coverage of agricultural issues, The Country Today offers regular columns and features on options for small-acreage farms, outdoor news, horse news and other specialty coverage and recipes. The majority of the content is staff-produced. The Country Today maintains a staff of regional editors and advertising representatives across the state in addition to the Eau Claire office staff. Covering topics of importance to the rural reader in a timely fashion, The Country Today is a newspaper that cares about rural life.

Leader Marketing Solutions/Pixel Ink Group

After much planning and preparation, Leader Marketing Solutions launched in 2017, and soon joined the Pixel Ink Group digital solutions arm of APG. Leader Marketing Solutions (LMS) offers multi-platform marketing solutions for the ever-changing marketing environment. With services spanning from print and magazines to mobile and traditional website design, social media management, brand development, and online advertising solutions, LMS is truly a diverse company poised to meet all the needs of a business or organization.

Our team is well-versed in numerous elements of marketing and boasts a combined 100+ years in the industry. With a blended team of trade veterans and blossoming talent, LMS provides a brilliant balance of new perspective combined with tried and tested know-how to keep your brand fresh and engaged with your target audience.

At LMS, it’s our goal to help revolutionize your business through our innovative approach to digital marketing, advertising and branding. We employ our time-tested and effective expertise to create, expand and optimize your presence. From social and mobile advertising to SEO, SEM and various measurement and analytic solutions, we aim to engage and influence your consumer base with a strategy tailored specifically to your brand. Please let us know how we can serve you.

Leader Printing

Eau Claire Press Company's Leader Printing division, previously Commercial Printing, was launched in 1976. Leader Printing is dedicated to enhancing their customer’s image through printed products. Here we take an idea or concept and turn it into a tool to drive potential customers to your door, website or event. Utilizing advanced technology in design and pre-press services, finishing and bindery services and mailing services, Leader Printing can handle your project from your concept into the hands of your targeted audience. Leader Printing utilizes five press styles to allow for versatility in format for all your printed materials: Cold-Set Web, UV Web Press, Digital with VDP Capabilities, Sheet-Fed – Two Colors and Sheet-Fed – Full Color.

Memorable Dates

  • May 1857 - Eau Claire Times publishes first newspaper in Eau Claire.
  • April 27, 1881 - W. H. Lamb begins Eau Claire Leader, circulation 300.
  • 1885 - William K. Atkinson purchases Eau Claire Leader.
  • July 1889 - Eau Claire Leader incorporates, circulation 3,000.
  • December 16, 1894 - William Irvine launches Eau Claire Daily Telegram.
  • August 1895 - W. P. Welch and A. J. Rich purchase Eau Claire Daily Telegram. C. W. Fiske among incorporators.
  • December 16, 1901 - Telegram buys Free Press, Eau Claire’s first long lived paper, started in 1857.
  • February 14, 1912 - Eau Claire Leader and Eau Claire Daily Telegram merge into Eau Claire Press Company. C. W. Fiske first president.
  • January 10, 1965 - Eau Claire Press Company moves to new plant, 701 South Farwell Street, from longtime quarters at 405 South Barstow Street.
  • February 15, 1969 - First “cold type” production.
  • June 8, 1970 - Separate Leader and Telegram publications end and six-day afternoon publication of Leader-Telegram begins.
  • October 7, 1978 - Weekend Edition Saturday morning publication begins.
  • January 2, 1981 - Leader Telecable debuts, our first electronic newspaper.
  • March 1985 - TeleVideo Productions launched.
  • October 12, 1986 - Leader-Telegram Sunday edition begins.
  • July 9, 1997 - Break ground on new production facility at Electric Park.
  • August 28, 1997 - New Media division launches our Internet presence.
  • February 8, 1998 - Production begins at Electric Park.
  • June 1, 2018 - Adams Publishing Group purchases Leader-Telegram